Your brand shows up where it has no business being — on listings you never authorised, sold by sellers you have never heard of. We find these infringements with AI-supported monitoring and shut them down as attorneys: platform takedowns, cease-and-desist letters, and, where needed, court action in the U.S. and the EU.
Sources: OECD/EUIPO, “Mapping Global Trade in Fakes 2025”; EU border-seizure figures for 2024; U.S. Customs and Border Protection seizure data. Figures illustrate the scale of the market, not any individual case.
Counterfeits erode price, quality perception and, on regulated products, safety — and once a mark is diluted, it is harder and more expensive to defend.
Every counterfeit listing that ranks is a sale you did not make — usually at a price that drags your own down with it.
On electronics, cosmetics or toys, a fake carrying your name is a product-safety and reputational exposure you cannot control.
A mark that is visibly used by others without consequence is easier to attack — and harder to enforce later.
Regulators and brand owners moved hard against marketplace counterfeiting in 2025. A selection of publicly reported matters:
The European Commission preliminarily found that Temu breached the Digital Services Act by failing to run adequate “notice-and-action” systems against illegal and counterfeit goods — exposing it to EU-level enforcement.
Brandy Melville’s holding company sued Temu in the U.S., alleging trademark infringement and the sale and advertising of counterfeit branded products on the platform.
The estate of the late artist MF DOOM sued Temu over allegedly counterfeit merchandise — one of several 2025 actions targeting the platform’s listings.
These are publicly reported third-party matters, cited to illustrate current enforcement trends. They are not cases handled by this firm and nothing here is legal advice on your situation.
Enforcement has teeth. In Germany, costs scale with the amount in dispute (Streitwert); in the U.S., counterfeiting carries statutory damages that do not require proof of loss.
German figures reflect the customary Regelstreitwert for trademark matters (the BGH again treated €50,000 as the standard value in 2025); U.S. figures are the statutory damages under the Lanham Act (15 U.S.C. § 1117(c)). Actual amounts depend on the mark, the conduct and the forum — we assess your case before acting.
AI finds the volume; attorneys decide what is actually actionable and carry it through.
Continuous search for your mark, misspellings and product images across Alibaba, AliExpress, Temu, Amazon, eBay and Shein — not the occasional spot-check.
Not every hit is an infringement. We review what is legally actionable, so you avoid unfounded notices and their consequences.
Takedowns through the platforms’ IP programmes (Alibaba IPP, Amazon Brand Registry, Temu IP portal), cease-and-desist letters and — where warranted — court proceedings in the EU and U.S.
Send us the listing. We assess it and tell you what can be done — no obligation.